Poppycar

Live art promotional event in public space

SEAT presented itself as a sponsor of the Lollapalooza Festival with a high-profile live presentation in three German city centers.
In each city, a vehicle was covered live on site with tape art and transformed into an individual work of art.

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Music becomes a visual language

Lollapalooza is known for its diverse performers and their musical styles. This very diversity formed the starting point of the project. In three different cities, different artists each designed a vehicle.
Three completely different interpretations emerged.

In Stuttgart, the vehicle was transformed with a pop music-inspired pattern of small triangles in pink, turquoise, and yellow, interspersed with black lines and light blue rectangles. At the rear, the shapes dissolved into clean mint-colored zigzag stripes, a contrast between playful disorder at the front and graphic clarity at the back. Pop-inspired, vibrant, eye-catching, and playful, the shapes and colors captured the colorful, boisterous character of the festival and made it visible on the vehicle's surface.

Tape Art Live Gestaltung in der Stuttgarter Innenstadt als Promoaktion mit Gewinnspiel

Art lends companies a distinctive identity and makes brands, spaces, and values visible. It shapes the perception of a company, creates atmosphere, and strengthens the emotional connection between architecture, brand, and people. In a corporate context, it is therefore far more than a design element. Individual art concepts provide orientation, enhance the quality of the environment, and develop experiences that leave a lasting impression on customers, employees, and business partners.

The applications are diverse, ranging from interior and exterior wall designs to artistic marketing and the artistic staging of events, as well as workshops and team building. Each discipline pursues the same goal: to make brands visible, enhance spaces, and create lasting enthusiasm among people.

Each project is individually developed and tailored to the spatial conditions and the client's objectives.
This results in tailor-made solutions that combine function, aesthetics and brand communication into a coherent overall concept.