The TV tower as a viewing window
The shop was located almost directly beneath the television tower, and from this vantage point, it appeared particularly impressive and dominant. This very perspective became the central motif of the window display. The television tower was depicted in a sketchy, linear style, simultaneously forming the central key visual of the design. Those looking through from the outside could see through the tower's graphic lines into the shop's interior, gaining a direct view into the sales area.
Dynamics and depth through reduced means
The illustration was complemented by dynamic, linearly structured areas whose direction of movement captured the energy, dynamism, and urbanity of Alexanderplatz. The color scheme was based on the client's corporate identity and created a high recognition value within the mall. A small, carefully selected color palette generated spatial depth without the minimalist style appearing flat or simplistic.
The design deliberately used the transparency of the glass surfaces as a design element. The graphic surfaces extended across several windows and merged to form a continuous composition.
A wayfinding system for the store
The design was rounded off by floor graphics inside the shop. These visually guided visitors through the store and connected the exterior window display with the interior experience to create a coherent overall concept.
Project information
customer
Alexa
project
Local View
style
Tape Art
format
Window display design for a pop-up store
Areas of responsibility
Concept, artistic implementation
Artistic participation in the implementation
Slava Osinski, Selfmade Crew
Photo credits
Michael Weingart
other projects
ITB Späti
City Beats
Rolling Religion
Railroad Tycoon