City Beats

Artistic photo backdrop for an influencer event

For an influencer event to present the new Beats headphones, an artistic photo backdrop was created on the theme of noise cancellation. The focus was on the feeling of calm as soon as the noise of the city fades away.

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The beat of the city

The starting point for the design was the question of how to capture the many sounds of a city in a visual way.

At the edge of the image, a graphic skyline emerged, consisting of skyscrapers, a construction crane, and an airplane in the sky. This was complemented by crowds of people moving hectically through the streets. Fine red lines ran across the image like traffic lanes to represent the movement. They condensed the chaotic bustle of the city into a graphic noise.

This very noise formed the scene from which the headphones were meant to offer an escape. The closer the eye came to the center of the image, the more this noise gave way to a palpable silence.

Promobild mit einem Influencer vor dem Tape Art Fotohintergrund

From chaos to a world of sound

The artwork was most harmonious at its center. A warm, red area surrounded the Beats logo, acting like a calming core. From there, concentric, wave-like rings in red and blue spread outwards, gradually dissolving until they formed the transition to the loud, chaotic bustle of the city at the edge of the image.

A platform for content creation

A bench was placed in front of the artwork, allowing visitors to sit directly at the center of the composition. Equipped with Beats headphones, they became part of the scene, visually positioned precisely where the urban noise had already transformed into tranquility.

Through strong contrasts, an immersive visual language and an atmospheric design, an emotional brand experience was created that visually interpreted the technical function of the headphones while simultaneously creating an attention-grabbing space for content creation and social media.