Chromatic
Summer Party
Visual event concept
A cohesive visual concept was developed for the entire event area of Pernod Ricard's Chromatic Summer Party at the Centre Pompidou in Paris. A system of energy, color, and dynamically arranged lines evolved from the Pernod Ricard logo. This design provided a unifying visual thread for the entire event.
A visual energy that connects the space
Under the motto "Chromatic Summer Party", a visual language was to be created that incorporated the brand, took into account the special location and at the same time created a vibrant atmosphere for the guests.
The starting point was the Pernod Ricard logo. Its distinctive shape was interpreted as the sun and a source of energy. From this central motif, organically arranged structures of colored lines developed, dynamically distributed across the glass facade.
The graphic elements connected the individual stations of the event and ensured that a cohesive overall impression emerged despite the different areas. In this way, the design became a visual thread that guided the guests through the space.
Architecture as part of the staging
The Centre Pompidou, with its architecture and views over Paris, provided an exceptional backdrop. The design was therefore developed to complement the space without obscuring the existing architecture.
The transparent design allowed the Parisian skyline to remain visible and become part of the visual concept itself. The graphic elements overlaid the glass facade, creating an interplay between the interior, the design, and the city.
At key points throughout the event, carefully selected visual highlights were created. The area behind the DJ booth was given a unique design, becoming a central focal point. Additionally, a selfie spot with graphic wings was created, encouraging guests to interact and providing a striking backdrop for photos and social media content.
Brand identity as a unifying design element
The Pernod Ricard logo and the event motto were not simply reproduced graphically, but translated into a unique visual concept. The sun became the recurring motif. From it emerged colorful energies and organic lines that connected the various areas. This resulted in a consistent visual identity that provided orientation and made the brand emotionally tangible.
The design not only enhanced the atmosphere of the event, but also strengthened Pernod Ricard's visual presence throughout the entire space.
Temporary design for special places
All design elements were implemented in such a way that they could be removed without leaving any residue after the event. This made a unique and high-quality presentation possible even in a sensitive, architecturally significant location like the Centre Pompidou.
Project information
customer
Pernod Ricard
project
Chromatic Summer Party
style
Tape Art
format
visual event staging
Areas of responsibility
Concept, art direction, project management, artistic implementation
Artistic participation in the implementation
Enni Vuong, Claas Selck, Kerim Yilmaz,
Jerome-Béla Geller, Lauri Alexander Mahr
Photo credits
Moma Event
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